SHADOW FOLLOWER
It is a research project investigating the influence of the intensity of light to the change and perception of colour.
The idea of my design concept was to trick a viewer showing the same object in different light settings. The first setting shows the real colours, while the second one eliminate all the colours from it.
(on the left is presented the same objects, but in different light settings)
SHADOW FOLLOWER
It is a research project investigating the influence of the intensity of light to the change and perception of colour.
The idea of my design concept was to trick a viewer showing the same object in different light settings. The first setting shows the real colours, while the second one eliminate all the colours from it.
(on the left is presented the same objects, but in different light settings)
MARATHON FINISH LINE
Competition winning project 'Marathon finish line'
for Eindhoven city.
Due to a significant contribution to the research and concept development, I was granted to include this project in my personal portfolio. This project was lead by Jelle Mastenbroek and was done during my internship at Jelle Mastenbroek studio.
CITY PORTRAIT CANVAS
The City Portrait Canvas is a workshop tool created in collaboration with Thriving Cities Initiative (Circle Economy), C40, DEAL, KR Foundation and Biomimicry 3.8.
The City Portrait Canvas is designed to be used to foster big-picture thinking on how a particular city strategy may impact the world – both socially and ecologically, locally and globally – and is designed for strategic policy development and analysis in workshop settings.
CITY PORTRAIT CANVAS
The City Portrait Canvas is a workshop tool created in collaboration with Thriving Cities Initiative (Circle Economy), C40, DEAL, KR Foundation and Biomimicry 3.8.
The City Portrait Canvas is designed to be used to foster big-picture thinking on how a particular city strategy may impact the world – both socially and ecologically, locally and globally – and is designed for strategic policy development and analysis in workshop settings.
CITY PORTRAIT CANVAS
The City Portrait Canvas is a workshop tool created in collaboration with Thriving Cities Initiative (Circle Economy), C40, DEAL, KR Foundation and Biomimicry 3.8.
The City Portrait Canvas is designed to be used to foster big-picture thinking on how a particular city strategy may impact the world – both socially and ecologically, locally and globally – and is designed for strategic policy development and analysis in workshop settings.
CITY PORTRAIT CANVAS
The City Portrait Canvas is a workshop tool created in collaboration with Thriving Cities Initiative (Circle Economy), C40, DEAL, KR Foundation and Biomimicry 3.8.
The City Portrait Canvas is designed to be used to foster big-picture thinking on how a particular city strategy may impact the world – both socially and ecologically, locally and globally – and is designed for strategic policy development and analysis in workshop settings.
Deliverables
Mobile app mockups
Deliverables
Mobile app mockups
Deliverables
Mobile app mockups
Gym For You
mobile app for scheduling fitness classes
Project
Google UX Certificate
Deliverables
Mobile app mockups
Tools
Figma, Google Docs, InDesign
Duration
1 month

Project Background
Gym Payment App Vision
This is a Mobile Payment App for a women fitness trainer devoted to simplify the process of managing bookings and payment processes for the clients.
Challenge
1) Find a way to quickly and easily manage bookings.
2) Incorporate customised notification settings.
3) Take into account a wide range of users: from middle-age to seniors.
Project process
Project was done following design thinking process:
Empathize
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Competitive analisys
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Interviews
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Empathy map
Define
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Project scope
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Persona
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Journey map
Ideate
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Storyboard
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Paper mockups
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Paper wireframes
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Information architecture
Ideate
Prototype
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Wireframes
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Usability tests
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Prototypes (lo-fi and hi-fi)
Research presentation
Here you can find a more detailed project presentation.
Research highlights
Competitive audit
I searched quite a few apps in the app store and found 4 ones that seemed close to my case: and requirements: Trainin (NL), TrueCoach (international), Mobilis CrossFit (NL), Vcita (international).
These apps are allowing to schedule classes (gym owner), incorporate payment methods (gym owner) and make appointments (gym clients).
Here can be found table with the Competitive Analysis.
Interviews
To better understand our potential users, I interviewed with 5 women from all walks of life (our gym is for female clients only), aging 20 to 65. The interview was semi-structured and all the questions were open-ended, just to make sure people could think out loud and share more details on their experience with other gym apps and their sport/fitness habits in general.
I also made clear to myself how my hypothetical gym will operate: its services and possible schedule. It allowed to create imaginary boarders (like type of classes, payment methods, discounts, contact methods, etc.) and make the app close to real situation.
A primary user group identified through the research analysis are working women in the age of 25-65, who count their time and want to reduce things they have to keep track of. Bellow are presented the primary and secondary user profiles that were created after analizing and compiling Empathy Maps.
Persona development
Based on the research insights, I developed a primary and secondary personas demonstrating our target users, especially their goals and pain points.
Primary

Secondary

Goal statement
Our GymForYou App will allow users to reserve for the workouts on time and don't miss the training,
which will affect women with a busy schedule
by creating an intuitive interaction with the App and by notifying our users about a new opening in the workout schedule and the limited amount of places to their favourite training.
Mapping User Journey
Mapping Kate’s journey revealed necessary App functionality and flows:

Wireframes
After sketching out some p&p wireframes and thinking through the preliminary flow, I reviewed what was necessary, unnecessary, and what areas needed improvement.
I poured a lot of our time into this step to make sure we had the finishing touches on the underlying UX before moving onto the visuals.


Usability study insights and design interations
1. Eliminate trial account option
5 participants were asked to run through different scenarios in our prototype in hopes of garnering enough feedback to use for the next set of design iterations. I also consulted with the front-end developer to make sure the design and user flow will correspond security requirements and fast load of the App.
Bellow are listed most significant insights that were formulated after the usability test and the interview with a developer, and transformed into final design and functionality.





2. Incorporate booking/changing/cancelling into the calendar on the Home page



3. The list of favourite trainings is moved from the Home page to Menu → Settings. This change allowed more clarity and cleanness of the Home page.


